Who would be the audience for your media product?

Who would be the audience for your media product?



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To sum this question up. We decided to look at the seven different types of Psychograhics and the different groups of audience and decide which we believed would be interested in our film. The video explains our answers and the direction we decided to take the film in.

We also looked at what the British Board of Film said about the requirements for making a film for a certain age. We decided that it was best to aim for the age of 15. If we were to make the film with more gore and violence it would mean it would be an 18, this is something Tarantino doesn't sacrifice, many of his films are 18 and notorious for their violent content. However we didn't want to make it a 12 as this would restrict our freedom when creating the film. We have one Tarantino like moment when my character spits out the blood. This tells people that it isn't suitable for younger people as it does have blood and violence. Yet it isn't so explicit to make it an 18. This is why we refused to show mu character getting beaten up. 










 




The choices we made highlighted the audience we wanted. The use of dark lighting and suspense clearly shows the thriller convention. Many people like to watch a film for its suspense and our job was to ensure that there was suspense. This was partially down to lighting.

Also the use of font on the credits had a very modern, sharp edge with again adds to the element of action and thriller. Also we had them appear and disappear in the corner of the video, very much like The International, which again highlights the element of thriller as we have taken inspiration from this film.

Also the use of the 'action-thriller' sub genre is a huge hit and many people enjoy this kind of film. When looking at this kind of film and the way it sells, the audience we targetted are very interested in our chosen sub-genre.

Also, the use of music is key to our audience. It has an underlying, tense bass tone which adds to the tension of the film. This then changes at the end when we introduce the title, the use of the techno beat at this moment is music that appeals to a younger male market, it kicks in their adrenaline and also gets people on the edge of their seats, excited for more. Which is very much a key issue with Action films, if they don't get you excited, you've done something wrong. We wanted to ensure that this didn't happen.

Here is the soundtrack alone which shows the conventions of an action thriller. This was cleverly created by our Sound man Brolin. 

Here are the results of the survey we filled out on teenagers taste in films and genres.

As you can see, some people chose action however nobody chose thriller, what this showed us was that trying to appeal to a younger audience may not be worth it as they don't seem to like thrillers, however we decided that the larger the amount of people that we can appeal to, the more money we could make, this is why we use a fast, techno beat in order to heighten the action aspect to appeal to more teenagers.