Evaluation of clips

Evaluation of clips

I took three clips from our main task and evaluated them to see whether they appeal to our target market or not. Its a helpful exercise as we can analyse where we are appealing to the target audience and what areas we need to work our to make our chosen genre more obvious to audiences. If any of these shots were to be used in a poster, I need to see whether people would understand what it is that we are trying to deliver to them. 

Clip one.

This clip shows a bloodied bat, a bloodied face and an Ace of Spade dropped on a beaten mans body. This clip clearly highlights the conventions of a thriller. The fact that we don't know who is holding the bat draws the audience in as we want to know who has inflicted the violence. As it is the beginning of the film we know that we will soon find out who he is, which recognises the convention of a mystery. The bloodied bat with the blood on the face makes the audience feel excited as we want to see blood and action, this is the reason people go to watch action/thrillers. It plays with our need for answers and our love of violence. The Ace of spades lying on the dead mans torso again highlights danger and mystery, usually associated with gambling it shows risk. We are excited by what could or couldn't happen. The dark colours around the man again adds to the element of uncertainty. Which excites the audience. It also means we see that something dark is going to happen later in the film which causes this attack. The element of foreshadowing means we are eager to know - what happens next?

Clip two.

This clip shows a blurred face dropping an ace of spades onto the camera which is a POV of the body thus making us feel part of the action.

The light behind the man could highlight how he has left a happy life behind in order to seek violence or revenge. This helps us empathise with the character as we want to know his backstory, why has he left his life and identity behind in his quest for violence?

The fact that the face is blurred highlights the mystery element again, however it teases the audience more than the first shot did as we can almost see who the character is however we struggle to make out his full identity.

The fact the character is wearing mostly black could symbolise the darkness that has surrounded this character due to an event in the film. He cannot escape the dark cloak of grief or anger. The white shirt underneath the black jumper again helps us to sympathise with the protagonist as we realise he isn't bad man, underneath he is good, however it is the grief he has felt which has left him with a cold exterior.

The red tie enforces the argument of danger and violence in the film which excites audiences who come to watch the film because of its danger element.

Clip three.

The third clip is of a slumped character with a bloodied face and shirt, he is still alive and in many shots which means the audience can assume the mystery character is here to get revenge on him.

The blood running down his cheek and shirt highlights the element of violence which the audience hope to see throughout the film.

It is the beginning scene of the action film and the audience's attention is grabbed by the obvious convention of blood and violence which makes the audience feel, not only drawn into the world of violence but they also think about the rest of the film and how inappropriate the content will be for young children, their is an element of importance for the audience, exclusivity.

The lights from outside dotted around highlights the element of mystery, what is going on here? Is it revenge or is it a sudden attack? The use of lighting in the first shot to highlight the happy life the protagonist has left behind could be used here. Is this man good or not? There seems to be elements of both. Everything is not as it seems.